“I want our nation to be the most beautiful in the world. By this I do not mean the most powerful nation. Because I have felt the pain of being invaded by another nation, I do not want my nation to invade others. It is sufficient that our wealth makes our lives abundant; it is sufficient that our strength is able to prevent foreign invasions. The only thing that I desire in infinite quantity is the power of a noble culture. This is because the power of culture both makes us happy and gives happiness to others.”
— Kim Gu, Excerpt from Baekbeomilji, March 1st, 1948
South Korea is well known in the field of the entertainment industry since the 1990s. The Korean Culture is spreading all around Asia and Europe which first driven by the wave of Korean Dramas and K-pop. The growing popularity of Korean pop culture in many parts of the world has prompted the South Korean government to support its industries so far. Now the Korean society began to be recognized as a developed country similar to that of the Western world. (hopefully, Thailand will be there as well.)
Korean Wave or Hallyu: the popularity of Korean entertainment and culture across Asia and other parts of the world.
Let me take you to explore the history of K-Wave, It all started with the...
KOREAN DRAMA
For now, will be focused on the Korean drama history in Thailand.
story
Orphan Lee Yun-hee (Choi Jin-sil) is adopted into a hostile family environment. She harbors an undiscovered artistic talent, which helps to catapult her into the lives of two men. She was taken to her father's friend family, after her father died, although while his father's friend had warm feeling towards her she was met with hostility from her new stepmother and her stepsister Ahn Yi-hwa. She becomes engaged in a relationship with a young, promising star Kang Min-hee, a son of a rich businessman who's against his only son being a singer because it doesn't uphold to his values of a good occupation a man should
be busy with.
a perfect soap opera plot.
Winter Sonata or Winter Love Song
One of the most famous Korean Series in Thailand. MY MOM LOVES THIS!
aired on KBS2 in 2002 Starring Bae Yong-joon and Choi Ji-woo, filming primarily took place on the resort island of Namiseom and Seoul.
The series is widely considered to be the Korean drama that launched the Korean Wave throughout Asia and worldwide. It has also been adapted into an anime series and a stage musical.
story
The story begins when Joon-sang, the son of an eminent musician, moves to a rural city in South Korea. As an extraordinarily talented student, Joon-sang is welcomed by his fellow students as well as his teachers but remains a quiet, introverted teenager.
On his way to school one day, Joon-sang soon falls in love with his classmate Yoo-jin, who opens her innocent heart to him. Their love, however, is cut short after Joon-sang is badly injured in a car accident and, due to brain damage, suffers from amnesia, unable to remember anything prior to his accident.
Joon-sang's mother has Joon-sang brainwashed by a psychologist so that Joon-sang will not remember his painful childhood as an illegitimate child. As a result, Joon-sang's memories prior to the accident are erased. Joon-sang's mother decides to move to the United States where her son can start a new life under the identity of Lee Min-hyeong. His friends and teachers are told that Joon-sang is dead.
Ten years later, Min-hyeong is an award-winning architect in the United States. He does not remember anything about his life in Korea. He is completely different, now an open-minded person who cares about other people. He returns to Korea and Yoo-jin sees him on the street, prompting her to put off her engagement to her childhood friend Sang-hyeok. Little does she know that Min-hyeong is dating her friend and past rival Chae-rin. The story's plot thickens when Yoo-jin's interior design firm is awarded a project by Min-hyeong's architectural firm, and has to work with Min-hyeong. Yoo-jin sometimes wonders if he is her supposedly dead first love Joon-sang.
Rating nation wide: 23.1%
the soundtrack of the series also popular in Thailand at that time.
Winter Sonata was a commercial success; 330,000 DVDs and 1,200,000 copies of Winter Sonata novelizations were sold. To tourism, The number of visitors to the island of Namiseom (where the series was shot) grew from 250,000 to over 650,000 after the series was aired. A statue of the main characters can also be found on the island at the spot where they first kissed.
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